Apple Pro and Tell Event: MacBook Pro with a Touch Screen Expected
It is finally time for Apple to introduce touch functionality to its laptop displays. Following years of anticipation, the company is expected to reveal a MacBook Pro with a touch screen today.
This announcement marks the third consecutive day of news releases from Apple and follows multiple product launches this fall. Earlier in the week, the company revealed the iPad mini featuring an OLED screen, a 14-inch MacBook Pro, and an iMac powered by M6 chips. While these devices were initially anticipated for the live event, attendees in Los Angeles are expected to examine them during the presentation.
The central attraction of the showcase is anticipated to be a device referred to as the purported MacBook Ultra. Industry observers note that this marketing name remains uncertain, recalling how pre-launch expectations incorrectly pointed to an iPhone Ultra designation prior to the iPhone Duo release in September. Because the presentation focuses on a limited hardware lineup this afternoon, the event duration is expected to remain relatively brief. For comparison, the recent MacBook Neo reveal concluded in approximately fifteen minutes.
Deputy editor Nathan Ingraham is reporting live from the launch venue in Los Angeles to cover announcements as they happen. Diverging from its routine earlier in the week, the company chose not to publish morning press releases for the new hardware ahead of the presentation. Instead, official details are scheduled to emerge at 1 PM ET, while the liveblog coverage commences at 10 AM ET to track the Apple Pro and Tell event.
